Best SEO Company Primelis
So, let’s start by understanding what SEO is,
The word SEO, is a Search Engine Optimization
It is the process of improving the quality and quantity of website traffic,
to a website or a web page from search engines.
SEO targets unpaid traffic known as “natural” or “organic” results
rather than direct traffic or paid traffic.
This unpaid traffic may originate from different kinds of searches,
including image search, video search, academic search,news search,
and industry-specific vertical search engines.
So, as an Internet marketing strategy,
SEO considers how search engines work,
the computer-programmed algorithms dictate search engine behavior,
what people search for,
the actual search terms or keywords typed into search engines,
and which search engines prefer by their targeted audience.
SEO perform because a website will receive more visitors,
from a search engine when websites rank higher on the search engine results page (SERP).
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So, webmasters and content providers began optimizing websites for search engines in the mid-1990s,
as the first search engines cataloging the early Web.
Initially, all webmasters only needed to submit the address of a page, or URL,
to the various engines which would send a web crawler to crawl that page,
extract links to other pages from it,
and return information found on the page indexed.
The process involves a search engine spider downloading,
a page and storing it on the search engine’s own server.
A second program, known as an indexer,
extracts information about the page,
such as the words it contains, where they are located,
and any weight for specific words,
as well as, all that links the page contains.
All of this information is place into a schedule for crawling at a later date.
And, website owners recognize the value of a high ranking and visibility in search engine results,
creating an opportunity for both white hat and black hat SEO practitioners.
According to industry analyst Danny Sullivan,
the phrase “search engine optimization” probably came into use in 1997.
Sullivan credits Bruce Clay as one of the first people to popularize the term.
Best SEO Company Primelis
Early versions of search algorithms relied on webmaster-provided information,
such as the keyword meta tag or index files in engines like ALIWEB.
Meta tags provide a guide to each page’s content.
Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.
Best SEO Company Primelis
So, in 1997, search engine designers recognized,
that webmasters were making efforts to rank well in their search engine,
and that some webmasters were even manipulating their rankings,
in searching results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek,
adjusted their algorithms to prevent webmasters from manipulating rankings.
By heavily relying on factors such as keyword density,
which is exclusively within a webmaster’s control,
early search engines suffered from abuse and ranking manipulation.
To provide better results to their users,
search engines had to adapt to ensure their results pages showed the most relevant search results,
rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Best SEO Company Primelis
Search engines responded by developing more complex ranking algorithms,
taking into account additional factors that were more difficult for webmasters to manipulate.
In 2005, the Wall Street Journal reported on a company,
Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.
Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.
Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
Some search engines have also reached out to the SEO industry,
and are frequent sponsors and guests at SEO conferences, web-chats, and seminars.
Major search engines provide information and guidelines to help with website optimization.
Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.
Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the “crawl rate”, and track the web pages index status.
In 2015,
Reports came in that Google was developing,
and promoting mobile search as a key feature within future products.
In response, many brands began to take a different approach to their Internet marketing strategies.
Relationship between Google and SEO
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages.
The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.
PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another.
In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Page and Brin founded Google in 1998.
Google attracted a loyal following among the growing number of Internet users, who liked its simple design.
Off-page factors such as PageRank and hyperlink analysis were considered as well as on-page factors such as keyword frequency, meta tags, headings, links and site structure to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings.
Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the search engine, and these methods proved similarly applicable to gaming PageRank.
Many sites focused on exchanging, buying, and selling links, often on a massive scale.
Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.
Best SEO Company Primelis
What is Primelis?
it is a premium SEO agency specialize in Search Marketing and Social Ads.
At Primelis, they offer high-end results for affordable rates,
and can almost fit any budget.
They are one of the world’s TOP SEO/SEM agencies.
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The Best SEO Company Primelis are:
WeB N TooLs
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Digi High Tech
Rank-science
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GraBuild
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StraightNorth
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